Hey Mark, I do agree with you on some of this, but I still think that premium temehs are a viable long-term solution for many small businesses. Customized of course is great, but from experience I have found I can brand most businesses very well with a premium theme, including myself : )I think there are lot's of options out there and you just need to find what works best for you and fits your needs. And yes, the premium temehs are more out of the box but again, some of these temehs are making it easier to do what customization most people really need.I have found too many small businesses, with small budgets, spend too much of their wanting that perfect look, and have come to find that a premium theme really does the job of making them look professional while realizing the content is what really sells them in the end.Your post if a good guide and does spell out what people should look for : )