That was a great article, Mark. I think I'll use it in the furute to explain the different options to clients.I also do mostly custom themes, but I agree that premium/child themes are the best choicea0for certain projects,a0especiallya0entrepenuers and small businesses on tight budgets.I do have a couple extra reasons why I don't generally dislike premium themes and by extension, child themes though:1) Like Scott said, they're usually bloated with features you don't want/need, which slows down load time and increases the chance of conflicts with plugins. If the theme is written properly, you can usually disable most of this in the child theme, but it adds extra time to the project, which reduces the primarya0benefita0of using a premium theme in the first place.2)a0You can often spot a premium theme a mile away, and I think that makes the organization look unprofessional. It's like if you hand somebody a business card you created in Office and printed at home on your HP Deskjet. Potential clients/customers won't take you as seriously if they know you didn't put much effort into your branding.3)a0Personally, I don't trust most theme shops to write secure, standards-compliant, cross-browser code/markup/style, but some of them definitely do.